Lulu are lumped in the with matchmaking software, it was not a motor vehicle for finding a night out together-it absolutely was similar to an online dating-services software, a hack to make use of along side almost every other matchmaking software.
For apparent explanations, Lulu’s analysis system is controversial. However, that does not matter now: during the February, the new app sold so you’re able to Badoo, the greatest on line-relationships business international, to own a keen undisclosed count, plus the score system are fast dismantled. Within the put, the software enjoys pivoted. It today works out almost every other Tinder simulation, in which users flip through photo away from potential fits. Alexandra Chong, the former Lulu President, has timely gone to live in London area and become chairman out-of Badoo. To put it differently, this new Lulu acquisition seems similar to an acqui-hire.
Performed Lulu abandon the evaluations system due to bad optics? Chong states no. “The feel of Lulu is, it actually was are quicker forbidden plus typical to generally meet some body on the internet. And understanding that, we wished to enable lady which have a tool one helped him or her manage the research,” she says. “It was extremely effective… but then we unearthed that past having the equipment, there can be along with an incredibly eager attract, rather than just attending men, to fit together and see her or him.”